3-eleven / april fools’ 2021

IDEA: Let’s swap profiles with the 90s rock band 311 for a fun, unexpected prank on April Fools’ Day.

A band and a convenience store probably aren’t the first two things that come to mind when thinking about a partnership, but 3-ELEVEn is an idea that was brewing in my head for almost a year and it HAD to happen. Not only are 7-Eleven and 311 made for a partnership because of their names, but because of their overall quirky, fun personas. 7-Eleven is a place where people go at all hours to satisfy their cravings with weird flavor combinations and Slurpees. 311 as a band mirrors that in a sense with their mixture of surreal and heavy rock music. They are both very unique brands that were SCREAMING for a collab.

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