GRILL YOURSELF

INSIGHT Tailgates are out in 2020 (for obvious reasons) and American Football fans want them back
IDEA A wacky, fun Instagram filter featuring a comedy rapper (Hovey Benjamin) with his song about Big Bite hot dogs and “The Big Game” inspiring fans to “Homegate” instead.

SONG SAMPLE

I Roll Alone
Hovey Benjamin

INSTAGRAM REEL PROMOTIONAL POST

 

ME USING THE “GRILL YOURSELF” FILTER (TRY IT YOURSELF!)

BACK TO 7-ELEVEN MINI CAMPAIGNS
 

CREDS

GROUP CREATIVE DIRECTOR / PETER WOOD

COPYWRITER / SAGE LUCERO

ART DIRECTOR / BRITTANY ELLISON

FILTER CREATION / WARM & FUZZY