GRILL YOURSELF

INSIGHT Tailgates are out in 2020 (for obvious reasons) and American Football fans want them back
IDEA A wacky, fun Instagram filter featuring a comedy rapper (Hovey Benjamin) with his song about Big Bite hot dogs and “The Big Game” inspiring fans to “Homegate” instead.

SONG SAMPLE

INSTAGRAM REEL PROMOTIONAL POST

ME USING THE “GRILL YOURSELF” FILTER (TRY IT YOURSELF!)

BACK TO 7-ELEVEN MINI CAMPAIGNS

CREDS

GROUP CREATIVE DIRECTOR / PETER WOOD

COPYWRITER / SAGE LUCERO

ART DIRECTOR / BRITTANY ELLISON

FILTER CREATION / WARM & FUZZY