• THE WORK
  • the rebrand
  • The Rage
  • The Sage
  • The Resume
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Sage Lucero | Copywriter

Sage. Write. Rage. Repeat.
  • THE WORK
  • the rebrand
  • The Rage
  • The Sage
  • The Resume

HOLIDAY THEMED COCKTAILS 2019

We created four holiday-themed cocktail recipes based on moments in holiday pop culture. Using food-forward photography, we made a social collection for each confection.

FILTHY MILKSHAKE

We recreated The Ultimate Sundae from “Home Alone 2” in milkshake form
and boozed it up so you can also feel "Lost in New York.” RECIPE LINK

FILTHY MILKSHAKE 01.jpg

ELFIN HOT COCOA

Referencing the movie “Elf,” the cocktail contains the four main food groups of elf culture: Candy Canes, Candy corn, Maple Syrup, and Candy. RECIPE LINK

ELFIN COCOA

THE MARTINI THAT STOLE CHRISTMAS

Referencing “The Grinch” we made a green martini that would be sure to steal Christmas. RECIPE LINK

MARTINI - THAT - STOLE.jpg

NEW YEAR’S SOLUTION

A fun, over-the-top way to ring in the new year.
With champagne, sparkles, and glitter galore. RECIPE LINK

NEW YEARS SOLUTION.jpg

BTS

A look behind the scenes at how easy these holiday cocktails are to make at home.

CREDS

GROUP DIRECTOR / PETER WOOD
ACD / IVAN BURGUETE
COPYWRITER / ME
ART DIRECTOR / BRITTANY ELLISON
MOTION DESIGN / KELLY BRAY

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ELFIN COCOA SOCIAL
 
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SAGE LUCERO | COPYWRITER
SAGE.WRITE.RAGE@GMAIL.COM