ELEVATING OPTIMISM

sonnet insurance - 2018 one show young ones FINALIST

This sunny Canadian insurance company is all about "the best that can happen".
So we decided to make optimism tangible by flying a balloon car fueled entirely by positive reactions across Canada.

Copywriting: Sage Lucero & George Comatas
Art Direction: Sage Lucero & Ashley Crouch
Ideation: Sage Lucero, George Comatas, Ashley Crouch, & Nick Taormina

junkiture

In addition to elevating optimism across Canada, we wanted to launch millennials into the next phase of life, by recycling and refurbishing their old junk. Turning it into re-adultified "Junkiture" for their new homes.

Copywriting: Sage Lucero & George Comatas
Art Direction: Ashley Crouch
Ideation: Sage Lucero, George Comatas, Ashley Crouch, & Nick Taormina