synchrony / save 4 a fantastic future

INSIGHT You may not be able to control what comes your way — but you can take control of your future with a savings plan.

IDEA A 360 campaign in partnership with Marvel’s Fantastic 4: First Steps. “Public Savings Announcements” shot in 1960s style— with grainy overlays, fun vintage title cards, classic PSA overacting, and plucky music — this faux PSA series cleverly, calmly, and cheekily explains how to prepare for “any large-scale disturbance in the city.”

Social & tv spots

“SAVINGS ADVENTURE” :30

“FIRST STEPS” :30

“FIRST STEPS” :15

“SPACE CAMP” :15

digital extension landing page quiz

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MOVIE PREMIERE SOCIAL EXTENSIONS

TEASER SOCIAL POST

RED CARPET REEL

A red carpet interview with our featured savings family at the world premiere of @marvelstudios’ #TheFantasticFour: First Steps! ✨Arriving only in theaters this Friday!

POLAROID AFTER-SHARE CAROUSEL

A Fantastic experience calls for some Fantastic photos! Our featured savings family was starstruck at @marvelstudios’ #TheFantasticFour: First Steps world premiere.
🤩 Get tickets to see the movie now only in theaters!

FANTASTIC 4 FIRST STEPS COMIC BOOK AD

CREDS

ECD / BEN MAJOY (CRISPIN)
CREATIVE DIRECTORS / MEGAN NAKAZAWA & SCHUYLER HUNT (CRISPIN)
LEAD COPYWRITER / SAGE LUCERO
LEAD ART DIRECTOR / EMILY BURKE (CRISPIN)