synchrony / save 4 a fantastic future

INSIGHT You may not be able to control what comes your way — but you can take control of your future with a savings plan.

IDEA A 360 campaign in partnership with Fantastic 4: First Steps. “Public Savings Announcements” shot in 1960s style— with grainy overlays, fun vintage title cards, classic PSA overacting, and plucky music — this faux PSA series cleverly, calmly, and cheekily explains how to prepare for “any large-scale disturbance in the city.”

“SAVINGS ADVENTURE” :30

“FIRST STEPS” :30

“FIRST STEPS” :15

“SPACE CAMP” :15

CREDS

ECD / BEN MAJOY (CRISPIN)
CREATIVE DIRECTORS / MEGAN NAKAZAWA & SCHUYLER HUNT (CRISPIN)
LEAD COPYWRITER / SAGE LUCERO
LEAD ART DIRECTOR / EMILY BURKE (CRISPIN)