7-ELEVEN TWEETS ‘N MEMES

I had the pleasure of rewriting this brand’s social tone of voice and transforming it into a brand that doesn’t sound so brand-like on social media. The client was so impressed, they had us take over their social channels immediately.

WHERE IT ALL BEGAN

(Yes, we convinced the client to change their display name for it)

Screen Shot 2020-12-30 at 2.09.20 AM.png

MORE TWEETS

Screen Shot 2020-12-30 at 1.46.41 AM.png

Screen Shot 2020-12-30 at 1.55.40 AM.png

Screen Shot 2020-12-30 at 1.56.54 AM.png

Screen Shot 2020-12-30 at 1.58.29 AM.png

Screen Shot 2020-12-30 at 2.00.14 AM.png

Screen Shot 2020-12-30 at 2.05.28 AM.png

CREDS

GROUP DIRECTOR / PETER WOOD
COPYWRITER / SAGE LUCERO
SOCIAL STRATEGIST / STEPHANIE CARUSO

Screen Shot 2020-12-30 at 2.13.33 AM.png

DISCLAIMER: This is not the original Tweet we replied to… BUT it said essentially the same thing. Had to use this as an example since the user deleted theirs. 🙄

Screen Shot 2020-12-30 at 1.55.06 AM.png

Screen Shot 2020-12-30 at 1.55.53 AM.png

Screen Shot 2020-12-30 at 1.56.32 AM.png

Screen Shot 2020-12-30 at 2.03.09 AM.png

Screen Shot 2020-12-30 at 2.02.20 AM.png

Screen Shot 2020-12-30 at 1.59.15 AM.png

BACK TO TONES OF VOICE