7-ELEVEN / AFTER-11

INSIGHT Community Managers don’t Tweet after 11pm and “Brand Twitter” is asleep (as we know it).

IDEA Over the course of a few weeks, the “No. 2” 7-ELEVEn Community Manager will set out to prove #NightTwitter exists by building a secret Twitter following from 11pm to 5am, only to delete all the evidence in the morning.

CASE STUDY

IMPRESSIONS ETC.

TWITTER-IMPRESSIONS

01 ACTIVATE “TIM”

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02 ENGAGE #NIGHTTWITTER

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03 RALLY THE FANS

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04 “TIM” GETS PROMOTED

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PROFILE HEADERS

DAY N NITE - BANNER.jpg

NIGHT BRAINS COLLAGE - BANNER.jpg

NightTwitter Is Immortal - Banner.jpg

REAL ONES V1 - BANNER.jpg

SLEP4THEWEAK - BANNER.jpg

TAQUITO CAT - BANNER.jpg

CREDS

GROUP CREATIVE DIRECTOR / PETER WOOD

COPYWRITERS / SAGE LUCERO + DAN FREEDA

DESIGNERS / BRIAN GARTSIDE + SOPHIA DEL PLATO

SOCIAL STRATEGY / STEPHANIE CARUSO + TAIS DEJESUS

SPECIAL GUEST / NATHAN ALLEBACH