TRULY FLAVOR DROP

2020 / ACD AWARD / BRONZE 2020 / NY FESTIVALS / FINALIST
ILLUSTRATION / PACKAGING ARTISTRY & CRAFT IN ADVERTISING

Borrowing cultural elements of sneaker drops, we tapped various artists to help create special edition boxes of Truly commemorating Truly’s updated “crisper” taste. Once the boxes were produced, they were sent to influencers and select Truly fans who then shared their latest pick up on social.

Demand was so high from fans to purchase the boxes, we CONTINUED the campaign for another Truly launch.

PACKAGE DESIGN

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SOCIAL POSTS

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CREDS

GROUP CREATIVE DIRECTOR / PETER WOOD

COPYWRITER / SAGE LUCERO

ART DIRECTOR / BRITTANY ELLISON

ILLUSTRATORS / RICH  TU, BANG SHANGHO, LA BOCA, EERO  LAMPINEN, SOPHY HOLLINGTON SHAWNA X, MIKE  WILLCOX, JUSTYNA  STASIK, ALVA SKOG, THERE IS, JAMES DAWE, ALEX TROCHUT

PHOTOGRAPHER / JOSH DICKINSON

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