DSW / YOUR SHOES SAY A LOT

This holiday — the shoes have a mind of their own. n a world where shoes have a mind of their ownIn partnership with the creative team at Crispin we ideated, wrote, and produced 5 animated B2B videos for Tubi. Our challenge was to create videos out of Tubi’s already-existing stream report stats and make them engaging and exciting for viewers.

INSIGHT Every shoe has its own persona attached to it.

IDEA A series of videos written to engage a social-first audience during the holiday season.

“HOLIDAY DINNER”

“UNWRAPPING”

“NEW YEARS EVE”

“COZY DAY IN”

CREDS

EXECUTIVE CREATIVE DIRECTOR / MATT HECK (OTOH)
CREATIVE DIRECTOR / MADELEINE DI GANGI
SENIOR COPYWRITER / SAGE LUCERO
SENIOR ART DIRECTOR / BRITTANY ELLISON
MOTION DESIGNER + ANIMATOR / MAXIME ARCHAMBAULT