OREO DOOMSDAY VAULT

A fan tweeted at Oreo on Oct. 3, 2020 asking who would save Oreos if Asteroid 2018 VP1 made contact with Earth. So, we (360i + The Community) decided to make an indestructible Oreo vault in Svalbard, Norway containing everything needed to make the delicious creme-filled cookies.

PRESS: MusebyClio / Adage / Nerdist / Hypebeast / Food and Wine / Adweek / Shorty Awards / Webby Award Nominee
AWARDS: 2021 Shorty Awards (Winner in Use of Twitter), Adweek Readers Choice Ad of the Year 2020

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SUPPLIES STORED IN VAULT

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CASE STUDY

 

CREDS

CCO / FRANK CARTEGENA (The Community)
CCO / MENNO KLUIN (360i)

DESIGN DIRECTOR / BRIAN GARTSIDE
SENIOR PRODUCER / ADRIENNE DARNELL
PHOTOGRAPHY / JOSH DICKINSON
GROUP CREATIVE DIRECTOR / PETER WOOD
ART DIRECTION / LEIGH STOLARZ
COPYWRITING / DANIEL FREEDA + SAGE LUCERO

FILM PRODUCTION / THE COMMUNITY

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