KROGER AI CHEFBOT
REDUCING FOOD WASTE ONE RECIPE AT A TIME
We partnered with Kroger to make an AI bot on Twitter that lets you utilize the ingredients right in your fridge when you don’t know what to make. Simply Tweet @KrogerChefbot a photo of up to three (3) ingredients and the bot will use visual recognition to pair them with a recipe to create fresh, home-cooked meals. This bot couldn’t have been launched at a better time when people are struggling with what to eat at home.
CASE STUDY
CHEFBOT HOW-TO VIDEO
CHEFBOT POSTERS
TWEETS
CREDS
GROUP DIRECTOR / PETER WOOD
COPYWRITER / SAGE LUCERO
ART DIRECTOR / BRITTANY ELLISON
DESIGNER / BRIAN GARTSIDE
ANIMATION & CHARACTER DESIGN / HORNET