TACO BELL / BEDTIME STORY

INSIGHT People love eating Taco Bell at 3 AM, but we need them to get to sleep so they can wake up in time to eat our new breakfast burritos from 7 to 11 AM.

IDEA Forget doom scrolling till bedtime, this story will have you wrapping yourself into a blanket burrito and visualizing bacony deliciousness to inspire a little shut-eye so you can wake up in time for Taco Bell breakfast.